My journey began in a previous jewellery design role, where I fell in love with the creative process.

I personally love jewellery that feels effortlessly elegant — dainty, timeless pieces that make me feel 'put together'.

The only options I could find for this were overly expensive, and I hated the idea of being too afraid to wear something because of its price.

So, from the start I knew I wanted to design pieces that were high quality and elegant, but were affordable.

Jewellery shouldn't always be 'saved' for special events. You should be able to wear pieces that make you feel good, every single day.